M/W Global Product Marketing Manager

Wandercraft is hiring!

About

Wandercraft provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

After raising €40M at the end of 2021, the leader in walking robotics is starting a new phase of international growth.

Our goal: to restore the ability to stand and walk to people with reduced mobility. We are realizing the promise of robotics to offer ordinary lives to extraordinary people. To do this, we have created Atalante, the walking exoskeleton that enables paraplegic or hemiplegic people to walk again. Used for locomotor rehabilitation in hospitals, Atalante is the first exoskeleton in the world capable of generating its own balance, without its wearer having to stabilize himself with crutches. With it, every day, patients get up from a wheelchair and walk inFrance, in Europe and in the United States.

Building on the lessons learned from Atalante, we are developing a personal exoskeleton that will allow people to regain their autonomy at home, in the street, in their daily lives... With this personal version, Wandercraft aims to change millions of people's lives for the better.

This unique project is carried out by a team united around a mutual goal: improve the daily life of people with reduced mobility. We are working in a kind, fun and agile environment. Each member of the Wanderteam brings effervescence and passion to take this state-of-the-art medical robotics device to the next level.

From the very heart of Paris and New York, we are collaborating with the best university laboratories and leading medical teams, in Europe and in the USA. We have built a working environment that is motivating and rewarding on a personal and technical level.

Job Description

Role Overview

As Product Marketing Manager you will bridge the gap between technology and the people who benefit from it across the United States and Europe.

Working at the crossroads between product, R&D, marketing & sales, you are responsible for introducing new Wandercraft walking exoskeletons or enhancing our existing exoskeletons by communicating the product’s value to patients, caregivers, prescribers, providers, and the public at large. More specifically, you will oversee product marketing management of Atalante X, our rehabilitation device and our Personal Exoskeleton for at home everyday use. As the ‘voice of the customer', you will develop advanced knowledge of our competitors, the market, our patient, prescriber, and ICP targets and be able to identify and formulate patient and rehabilitation center needs. Working closely with Product Management, you will be involved in the product roadmap creation and will create clear & sharp value propositions and positioning.

You will oversee creating or refining strong product concepts, delivering precise messaging that is legally and regulatory compliant and finding new ideas to make your product stand out in the eyes of everyone along the entire patient pathway. You will work closely with the sales & marketing team by co-creating impactful go-to-market plans and will work to drive product adoption and advocacy.

Directly reporting to the Global Head of Marketing in the US, this position is key in the organization, and we expect someone who brings his/her own vision and product marketing to grow the function.

Responsibilities:

Product strategy, positioning, and messaging

• Lead user research to gather in-depth knowledge of our key patients, therapists, and device operators

• Create in-depth personas based on user research & competitive intelligence to inform product and marketing direction and 5-year roadmaps

• Work with product and R&D to lead the development of crisp product messaging and positioning (including product value propositions) audiences, ICPs and external stakeholders to drive the overall product marketing strategy and emphasize differentiation and innovation

• Collaborate with Marketing and Medical Access teams, such as Field Reimbursement, on product strategy on market intelligence initiatives to sharpen 'where to play' and 'how to win' decisions

• Leverage your expertise in medical device marketing to define, test, and refine and bring to market the key messaging per target

• Gather user feedback & produce key recommendations to maximize product success and recommend new features

• Design pricing strategies and GTM plans for new features and product upgrades as needed

Go-to-market & campaign execution

• Collaborate with clinical teams to plan and execute compliant marketing programs across two devices and continents. You will understand our clinical timelines and leverage these milestones in product marketing roadmaps and stakeholder engagement strategies

• Lead launches across all tiers, from new product introductions to customer retention upgrades.

• Manage and update key marketing and communications collateral as needed including website, brochures, key messaging documents, etc.

• Partner with the GTM team on RACI design and evolutions for launch strategies, stakeholder engagement campaigns, and execution

• Decide and lead the creation of the bill of materials (BOM) required for each launch and product upgrade, ensuring delivery against BOM

• Create critical GTM assets including product sheets, high-priority event content specific to product marketing, sales materials, documentation for reimbursement teams,

g. Lead content campaigns as well as the development of collateral to support global sales, medical access, and reimbursement with clear objectives per asset to maximize ROI and ensure their coherency with product marketing strategy

• Define and execute engagement strategies for stakeholders across the entire patient pathway including patients and their caregivers, KOLs, providers, prescribers, professional associations, policy makers, and the public at large

• Interface with patients, caregivers, and customers at conferences, industry events, and owned Wandercraft experiences

Preferred Experience

Required skills:

Diploma: Bachelor’s degree: Marketing, Psychology, Engineering, Health Sciences, Business, or a related field (master's preferred

Experience: Minimum 5 years of product and/or commercial marketing management experience working with medical products or device equipment, building customer relationships and understanding distribution of products.

Experience with full product marketing lifecycle strategies, ideally across complex patient pathways, or any medical devices products/capital equipment/robotics experience in healthcare.

Leadership: Must be able to lead and develop product strategy, product positioning and pricing strategies: expert

Customer and KOL relations: You have experience designing programs for, and communicating with, stakeholders across the patient pathway including patients and their caregivers, providers, prescribers, policy makers, KOLs, professional organizations and the public at large: autonomous

Communication + collaboration skills: Must have strong analytical skills, communication skills, and business acumen. You will use this to drive a strong team-oriented attitude, and ability to communicate effectively with internal and external customers: expert

Excellent Bi-Lingual Communicator: Excellent copywriting and communication skills in French and English: trainer

Expert Remote worker: You will be in-person in our Paris office with frequent communication and collaboration with management in the US, including the Global Head of Marketing: expert

Additional Information

Contract Type: Full-Time
Location: Paris
Experience: > 5 years
Possible partial remote

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